Calling all NYC-based handmade artisans with online stores! Curious about becoming a NY Handmade Collective member? Not sure if you’re eligible, or how to apply? Register to chat with our Membership Director at our virtual info session on Monday July 1st at 7pm. Attend to learn more! She'll walk through:

Key application dates
Access NYHC program
Membership benefits
Eligibility requirements

She'll end with time for everyone to ask questions.

This Q&A info session is optional. You don't need to attend in order to apply.

Register here:

Membership Info Meeting July 1, 2024 7 pm

Join fellow team members for a fun get-together and show & tell event. Hosted by team member Andrea Turini.

This is a chance to connect with others in our community and share what you're working on, what you've finished, what inspires you or anything else that speaks to your passion. We'll go around the zoom-room so everyone can have time to share. Grab a drink, your craft and we'll see you then!

This event is only for current NYHC team members. Find the link to RSVP here.

For the 3rd workshop of the 2020 Etsy U series, NY Handmade Collective Team President Melissa Kelly will share the latest on what's trending and popular on Etsy with shoppers, and you will leave the workshop with new information on what items to create or advertise based on the most popular themes and items currently on Etsy.

This workshop is free and open for anyone to attend via Zoom. Reserve your spot here.

Things are stressful right now and we think everyone could use some time to have fun. Grab a snack, maybe a beverage, and join us as we play a couple online games together.

If you’re familiar, we’ll be playing a couple Jackbox games. It works best to have a device separate from what you are logged in to Zoom on (i.e. log in on a computer and use your smartphone to play), but we assure you that these games are still fun when you’re watching!

This event is only for current NYHC team members. Find the link to RSVP here.

Each of these brainstorm sessions are informal ways to share ideas while getting to know other team members. Team members will be invited to answer questions like: 

• How do you approach social media: Do you plan it out or post as you feel like it?

• Do you focus on a particular platform? Which one and why?

• What are the best resources you’ve found for social media (both informational like blogs/podcasts or applications to get it done)?

• What is a post that you have done that surprised you with the engagement it received?

And more questions will be added!

This event is only for current NYHC team members. Find the link to reserve your spot here.

Things are stressful right now and we think everyone could use some time to have fun. Grab a snack, maybe a beverage, and join us as we play a couple online games together.

If you’re familiar, we’ll be playing a couple Jackbox games. It works best to have a device separate from what you are logged in to Zoom on (i.e. log in on a computer and use your smartphone to play), but we assure you that these games are still fun when you’re watching!

This event is only for current NYHC team members. Find the link to reserve your spot here.

Each of these brainstorm sessions are informal ways to share ideas while getting to know other team members. Team members will be invited to answer questions like: 

• How has your strategy changed for the holiday 2020 season? What resources have helped you to develop your strategy?

• Are you preparing for online events? Are you participating in in-person events?

• Are you planning special giveaways or seasonal items? 

• What have you learned from other holiday season that are helping you prepare for this year?

And more questions will be added!

This event is only for current NYHC team members. Find the link to reserve your spot here.

Find out more about Etsy's Advertising programs, both on Etsy and offsite ad campaigns.

Whether you're new to Etsy or have been selling online with them for years, you may have noticed that Etsy has made a lot of big changes to their Ads programs -- both on Etsy and offsite. This workshop will go over how Etsy Ads work, how their offsite ads work, how best to use them for your shop, how to opt in or out, and more.

This workshop is free, and open to members only of NY Handmade Collective. Members can sign up for this workshop through the link in our member forum.

Do you have an Etsy shop, but wonder how to get more customers to find you? We'll go over SEO for your Etsy shop.

You have an Etsy shop. Now what? How can you increase your views and ultimately sales? This workshop will cover the best practices for you to learn in order to reach the customers looking for your products. We will go over SEO, or search engine optimization, for both Etsy search and Google. Find out how to retool your listings and end up in top of the search results.

This workshop is free, and open to members only of NY Handmade Collective. 

Learn tips on how to utilize your social media accounts to promote your Etsy shop.

Many of us have business social media accounts in the hopes that we will engage with new followers and gain customers for our Etsy shops, as well as keep our current audience interested. But how do we best use social media to get buyers' attention? 

This workshop will go over some basics of how to best use your Facebook, Instagram, Twitter and Pinterest to engage with and appeal to your customers. We'll discuss which types of photos to use, what size they size to make them for each platform, and how to use videos to their best advantage. We will talk about how to use Facebook and Instagram stories. We'll also cover engagement on social media and how often to post. 

This workshop is free, and open to members only of NY Handmade Collective. 

The workshop will be hosted by Melissa Kelly. Melissa has been the team captain and president of NYHC since 2014. This is the second year that she has volunteered to be an Etsy U instructor to bring exclusive workshop content curated by Etsy to the team. Her Etsy shop is Be in the Moment, featuring enamel and sterling silver jewelry.

Learn how to drive more traffic to your website and use Google ads to sell more with Melissa McGraw—online Business Builder & Creative Biz Mentor. In this workshop Melissa will cover the following topics: 

Melissa McGraw will teach you how to drive more traffic to your website

• DIY tips on how to optimize your site for search engines— How to create content targeted at getting more buying customers— How to earn high authority links to your site in a way that drives traffic

• How to show up on Google Maps if you have a local based business— How to use Google Ads even if you don't have your own website

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Improve your Etsy shop with Amy Madden and Jenny Topolski. 

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They will focus on SEO and Etsy’s built-in marketing options, as well as shipping, 3rd party integrations, and other ways to be found and sell your work. A breakdown of key points to be discussed below:

• SEO trials and tips

• Etsy Rank (E Rank) and Marmalead

• New shop finances

• Etsy Plus

• Bookkeeping options

• Personalization on Etsy

• Shipping companies, free shipping, shipping profiles

• Adding production partners, and who should provide this info

• Marketing tools: sales & coupons, promoted listings, google ads, etc

• Integration: an overview of apps available

Come with questions! There will be an extensive Q&A section where they can help your individual needs.

ABOUT OUR GUEST SPEAKERS

Jennifer Topolski is the owner of Topolski Jewelry, and has been selling on Etsy since 2008. She has been a teacher for the Craft Entrepreneur Program (Etsy and SBS partnership), a member of the 2016 Etsy Seller Advisory Board, an NY Handmade Collective board member (operations director, events director, and currently treasurer), and a seller representative for the Etsy Advocacy program, meeting with federal and state legislators to bring awareness to the needs of microbusiness-owners.

Amy Madden of Sweet Olive Jewelry has been an active seller on Etsy since 2008. Amy’s jewelry has been featured in Etsy’s Love is in the Details wedding expo, and on The Knot blog, among other print and online venues. She has conducted shop critiques for the NY Handmade Collective and the Hudson Valley Etsy Team. She was a NYHC board member from 2017 to 2019.

This is a unique opportunity for you to network with other handmade business owners, potential customers and friends while learning the secrets behind handmade success.
The agenda for the evening will be:

6:30 - 7:30 PM: Moderated Panel discussion with our guest makers, Dina & Gerd
7:30 - 8:00 PM : Audience Q&A
8:00 - 8:30 PM: Talk to the Makers & Networking

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About BUGGED OUT
Dina Lerman, a former interior architect, and Gerd Stoeckel, a former solar engineer, are the main bugs behind Bugged Out, a line of whimsical bug, fruit, veggie and critter designs available on baby and kids clothing, tote bags, notecards and accessories designed and handprinted in NY.

Learn more about Bugged Out by visiting their website | Follow Dina & Gerd on Instagram @buggedoutnyc