ETSY SHOP TOOLS & STRATEGIES: Steps to Improve Your Online Sales
Improve your Etsy shop with Amy Madden and Jenny Topolski.
Wed, April 10, 2019, 6:30 PM – 9:00 PM EDT
$10 - Buy Tickets
Pearl Studios, 519 8th Avenue, Room G, 12th Floor, New York, NY 10018
They will focus on SEO and Etsy’s built-in marketing options, as well as shipping, 3rd party integrations, and other ways to be found and sell your work. A breakdown of key points to be discussed below:
- SEO trials and tips
- Etsy Rank (E Rank) and Marmalead
- New shop finances
- Etsy Plus
- Bookkeeping options
- Personalization on Etsy
- Shipping companies, free shipping, shipping profiles
- Adding production partners, and who should provide this info
- Marketing tools: sales & coupons, promoted listings, google ads, etc
- Integration: an overview of apps available
Come with questions! There will be an extensive Q&A section where they can help your individual needs.
ABOUT OUR GUEST SPEAKERS
Jennifer Topolski is the owner of Topolski Jewelry, and has been selling on Etsy since 2008. She has been a teacher for the Craft Entrepreneur Program (Etsy and SBS partnership), a member of the 2016 Etsy Seller Advisory Board, an NY Handmade Collective board member (operations director, events director, and currently treasurer), and a seller representative for the Etsy Advocacy program, meeting with federal and state legislators to bring awareness to the needs of microbusiness-owners.
Amy Madden of Sweet Olive Jewelry has been an active seller on Etsy since 2008. Amy’s jewelry has been featured in Etsy’s Love is in the Details wedding expo, and on The Knot blog, among other print and online venues. She has conducted shop critiques for the NY Handmade Collective and the Hudson Valley Etsy Team. She was a NYHC board member from 2017 to 2019.
Meet the Maker: Dina & Gerd, the two bugs behind Bugged Out
This is a unique opportunity for you to network with other handmade business owners, potential customers and friends while learning the secrets behind handmade success.
The agenda for the evening will be:
6:30 - 7:30 PM: Moderated Panel discussion with our guest makers, Dina & Gerd
7:30 - 8:00 PM : Audience Q&A
8:00 - 8:30 PM: Talk to the Makers & Networking
Wed, March 13, 2019, 6:30 PM – 9:00 PM EDT
$10-$15 - Buy Tickets
Pearl Studios, 500 8th Avenue, Room 407, 4th Floor, New York, NY 10018
Holiday Handmade Cavalcade
Our 11th annual Holiday Handmade Cavalcade offers three joyful shopping experiences at exciting venues in Brooklyn and Manhattan. More than 50 makers from the tri-state area will be selling distinctive jewelry, natural bath and body products, unique clothing and accessories, useful and decorative home goods, original art, and more!
DIY CRAFT WORKSHOP: Learn Modern Calligraphy and Embossing - Make Your Own Holiday Gift Tag!
Learn the fundamentals of modern calligraphy, a free-form style that is all about personalizing your writing with Danielle Rothman of Rothbyrns Creative. You will be guided through practicing the basic strokes that make up all letters, learning a calligraphy alphabet, and using both faux and brush calligraphy to write beautifully.
No prior experience is required for this workshop!
Kids and adults ages 12+ plus are welcome.
Date and Time: Thur, November 15, 2018, 6:30 PM – 8:30 PM EDT
Location: Pearl Studios, 500 8th Avenue, Penthouse 1, New York, NY 10018
CRAFTS IN CHELSEA
MEET THE MAKER Workshop Series
Saskia de Vries, of SASKIA, will share how she went from selling at local markets and flea markets to running a successful business.
The agenda for the evening will be:
6:30 - 7:00 PM Networking + refreshments
7:00 - 7:30 PM Moderated Panel discussion with our guest maker, Saskia de Vries of SASKIA
7:30 - 8:00 PM Audience Q&A
8:00 - 8:30 PM Networking + refreshments
Date and Time: Wed, October 3, 2018, 6:30 PM – 8:30 PM EDT
Location: Pearl Studios, 519 8th Avenue, 12th Floor, Studio G, New York, NY 10018
FAST FORWARD TO FALL
NY Handmade Collective Pop-Up all summer long at BRIC Celebrate Brooklyn! Festival in Prospect Park!
The NY Handmade Collective is back for our eighth year as the exclusive merchandise vendors at the BRIC Celebrate Brooklyn! Festival at the Prospect Park Bandshell. Our shop will be open for every event during the summer, featuring a wide variety of handmade wares for sale from 17 of our team mates. You can meet them all working there as well! Click here for a line-up of all the events happening there this summer.
Product Photography Series Part 2: Photo Styling Tips & Tricks
In this hands-on workshop we will explore how to use photography to shape and sharpen your brand, and style your images to effectively leverage it.
How to find your brand's attributes
What makes your brand unique and memorable
Photo Styling to convey your brand's attributes, qualities, and uniqueness
Date and Time: Wed, May 30, 2018, 6:30 PM – 9:00 PM EDT
Location: Pearl Studios, 500 8th Avenue, Room 303, New York, NY 10018
Ready, Set, Summer - May 6, 2018
Advanced Photography Series: Part I, Lighting
We all know that sharp, well-lit images are necessary for your Etsy shop and your social media if you want to attract customers and increase your product sales. Join us for this informative session where JJ Ignotz, of JJ Ignotz Photography, will share her insights and experience on how to get the perfect lighting in your photographs.
Learn about when and how to use natural or artificial light, color temperature, photo studio lighting and accessories, and more. You will learn how to set up your own DIY light studio to shoot your products.
After the guest speaker presentation, there will be plenty of time for Q&A. Bring your cameras and your lighting questions!
Date and Time: Wed, April 25, 2018, 6:30 PM – 9:00 PM EDT
Location: Pearl Studios, 500 8th Avenue, Room TBD, New York, NY 10018