Improve your Etsy shop with Amy Madden and Jenny Topolski.
They will focus on SEO and Etsy’s built-in marketing options, as well as shipping, 3rd party integrations, and other ways to be found and sell your work. A breakdown of key points to be discussed below:
SEO trials and tips
Etsy Rank (E Rank) and Marmalead
New shop finances
Etsy Plus
Bookkeeping options
Personalization on Etsy
Shipping companies, free shipping, shipping profiles
Adding production partners, and who should provide this info
Marketing tools: sales & coupons, promoted listings, google ads, etc
Integration: an overview of apps available
Come with questions! There will be an extensive Q&A section where they can help your individual needs.
ABOUT OUR GUEST SPEAKERS
Jennifer Topolski is the owner of Topolski Jewelry, and has been selling on Etsy since 2008. She has been a teacher for the Craft Entrepreneur Program (Etsy and SBS partnership), a member of the 2016 Etsy Seller Advisory Board, an NY Handmade Collective board member (operations director, events director, and currently treasurer), and a seller representative for the Etsy Advocacy program, meeting with federal and state legislators to bring awareness to the needs of microbusiness-owners.
Amy Madden of Sweet Olive Jewelry has been an active seller on Etsy since 2008. Amy’s jewelry has been featured in Etsy’s Love is in the Details wedding expo, and on The Knot blog, among other print and online venues. She has conducted shop critiques for the NY Handmade Collective and the Hudson Valley Etsy Team. She was a NYHC board member from 2017 to 2019.