Learn tips on how to utilize your social media accounts to promote your Etsy shop.

Many of us have business social media accounts in the hopes that we will engage with new followers and gain customers for our Etsy shops, as well as keep our current audience interested. But how do we best use social media to get buyers' attention? 

This workshop will go over some basics of how to best use your Facebook, Instagram, Twitter and Pinterest to engage with and appeal to your customers. We'll discuss which types of photos to use, what size they size to make them for each platform, and how to use videos to their best advantage. We will talk about how to use Facebook and Instagram stories. We'll also cover engagement on social media and how often to post. 

This workshop is free, and open to members only of NY Handmade Collective. 

The workshop will be hosted by Melissa Kelly. Melissa has been the team captain and president of NYHC since 2014. This is the second year that she has volunteered to be an Etsy U instructor to bring exclusive workshop content curated by Etsy to the team. Her Etsy shop is Be in the Moment, featuring enamel and sterling silver jewelry.