Meet Holiday Handmade Cavalcade Sponsor Purl Soho

We are incredibly fortunate to have Purl Soho as a Platinum sponsor of this year’s Holiday Handmade Cavalcade. Our next festive event will be held December 16-17 at the Brooklyn Historical Society in downtown Brooklyn.

Beloved by countless Etsy shop owners, Purl Soho supplies top quality materials for sewing, knitting, crocheting, and all embroidery needs. At its Soho store you will find an amazing array of pure and natural fibers and patterns for your next needlecraft project.

Since 2002, Purl has been sharing its passion for beauty and quality designs in its extremely customer-focused business. “At Purl Soho we have always worked to create a friendly and comfortable place for everyone: locals and tourists, beginners and experts, regulars and one-time shoppers,” says Purl’s Executive Assistant/Studio Manager, Laura Enos. “We foster an environment where customers become friends and our place is yours,” she adds.

Purl began as a tiny yarn shop on Sullivan Street, in the heart of New York City’s Soho neighborhood. Four years later in 2006, it opened a fabric store, Purl Patchwork, just a few doors down. And in 2010, the founders’ dream became a reality, when the present large and beautiful Purl Soho location opened its doors, furnishing all needlecraft materials under one roof.

Three co-owners, sisters Joelle and Jennifer Hoverson, and close friend, Page Marchese Norman, envision Purl as a home for crafters near and far, from around the corner and around the globe. Makers visit the Soho location as well as its online website. “We love to answer questions, share accomplishments, research solutions, and exchange inspiration,” say the owners, who are former editors and stylists. “It’s why we do what we do!”

In 2012, Purl proudly launched its own Purl Soho brand yarn, a super soft merino. They now boast nearly 20 yarns in their exclusive collection, plus linen fabrics, notions, and dozens of boxed kits.

And one of these learn-to- knit boxed kits could be yours, if you are a lucky Purl Soho raffle winner at this year’s Holiday Handmade Cavalcade. Every shopper at the holiday market will receive a raffle ticket with each purchase. Purl is also giving out a selection of its gorgeous super soft merino yarn in the Cavalcade goody bags this year. On any day of the Cavalcade, be one of the first 25 people to make a purchase from one of our talented local vendors and bring home this exceptional yarn in one of the complimentary Goody Bags!

Purl is excited to be such a large part of this year’s unique holiday event, and hopes you will visit its store online, or in person. They can’t wait to meet you!

Meet Holiday Handmade Cavalcade Platinum Sponsor Social Ink

We are thrilled that Social Ink has signed on as a Platinum sponsor in this year’s Holiday Handmade Cavalcade, which will be held December 8–10 at the corner of Broadway and Great Jones St. in Manhattan and December 16–17 at the Brooklyn Historical Society in downtown Brooklyn. “Social Ink is proud to sponsor the hard-working, small businesses of the NY Handmade Collective’s Holiday Cavalcade,” says Matthew Pinto, Social Ink’s Principal, Lead Design.  

Social Ink is a web design and development business with a social conscience. “We believe in working hard to make the world a better place,” Pinto says.

And for over a decade, the web design company has been doing just that. From its base in DUMBO, Brooklyn, the experienced and committed staff works closely with non-profits and foundations, community organizations and educational initiatives, and select small businesses to achieve specific activist pursuits. From social justice to environmental issues, Social Ink is dedicated to working with local individuals striving to improve the world around them. 

The web service excels at customizing its work to reach the goals of each unique client. “If you work hard for an organization doing good work, we’d love to help,” says Pinto, who sees Social Ink as a soup-to-nuts website service. It specializes in all web needs, from initial design to brand overhauls, from digital communication strategizing to specific web campaigns, always with a clear and overarching passion for improving the quality of our lives. 

As a Platinum sponsor, Social Ink will be raffling off one hour of its web consulting service at the Cavalcade. The winner will be lucky to take advantage of Social Ink’s discerning ability to transform aims and ideals into a high performance, goal-oriented website.

Social Ink is excited to be a part of this year’s Cavalcade, and wishes all the best to the local handmakers who showcase their unique work at this special holiday market.

Etsy New York Team Members Will Be Out-to-See in November

This weekend kicks off Out To See, a month long New York City festival down in the South Street Seaport neighborhood celebrating local businesses and talents in art, music, food, and craft and the EtsyNY Team will be part of it.

Taking place November 1 + 2, 8 + 9, 15 + 16, 22 + 23, from 11AM - 5PM, EtsyNY Team Members will be in two booths in the Peck Slip location.

While there are many markets in NYC asking for your attention, the Out To See neighborhood-wide celebration promises to be a bit different. Combining emerging talent in art, music, food and craft, the festival will take place in various spaces in the South Street Seaport area including small business retailers while showcasing this historic neighborhood nestled between the Brooklyn Bridge and Wall Street to both local and visitors to New York City.

If you haven't been able to head out of the City for a corn maze, consider this your city maze! While you wander along the cobblestone streets, you'll find yourself exploring, discovering and supporting hidden gems all around the neighborhood.  The full schedule for each weekend can be found on the Out To See website and a map of the locations is below. EtsyNY Team Members will be in a booth (two tents) in section F "Peck Slip". 

The discovery and fun begin at the junction of Water St & Fulton St, easily accessible by: Train (A, C, J, Z, 2, 3, 4, 5 @ Fulton St), M15 Bus, East River Ferry (@Wall St), Citibike or UBER with special discounts (Outtosee30 free/$30 off first ride / Outtosee10 10% off rides for existing users)! 


We are pleased that some of our Team will be there to promote fine quality craftsmanship and entrepreneurship - two sentiments that live within the streets of South Street Seaport.  EtsyNY Team members participating include:

Steve Riley Jewelry, Minerva Knits, Be My Bee, A Studio By The Sea, CejaDesigns30, Birdy27 Designs, Little Llama Shop, Be In The MomentPorcupine Hugs, Cindy Penguin Jewelry, and Park Soap

Ranging from jewelry and knit goods to paper products and greeting cards to bath and body products and children's clothing. In other words, our team members will have you covered if you're looking for hand and locally made products for the upcoming holidays, birthdays, or even to treat yourself.

We hope we'll see you Out To See one of these upcoming weekends in November! 

Sara // S2 Stationery & Design

Finds from Our Team