Meet Holiday Handmade Cavalcade Sponsor Purl Soho

We are incredibly fortunate to have Purl Soho as a Platinum sponsor of this year’s Holiday Handmade Cavalcade. Our next festive event will be held December 16-17 at the Brooklyn Historical Society in downtown Brooklyn.

Beloved by countless Etsy shop owners, Purl Soho supplies top quality materials for sewing, knitting, crocheting, and all embroidery needs. At its Soho store you will find an amazing array of pure and natural fibers and patterns for your next needlecraft project.

Since 2002, Purl has been sharing its passion for beauty and quality designs in its extremely customer-focused business. “At Purl Soho we have always worked to create a friendly and comfortable place for everyone: locals and tourists, beginners and experts, regulars and one-time shoppers,” says Purl’s Executive Assistant/Studio Manager, Laura Enos. “We foster an environment where customers become friends and our place is yours,” she adds.

Purl began as a tiny yarn shop on Sullivan Street, in the heart of New York City’s Soho neighborhood. Four years later in 2006, it opened a fabric store, Purl Patchwork, just a few doors down. And in 2010, the founders’ dream became a reality, when the present large and beautiful Purl Soho location opened its doors, furnishing all needlecraft materials under one roof.

Three co-owners, sisters Joelle and Jennifer Hoverson, and close friend, Page Marchese Norman, envision Purl as a home for crafters near and far, from around the corner and around the globe. Makers visit the Soho location as well as its online website. “We love to answer questions, share accomplishments, research solutions, and exchange inspiration,” say the owners, who are former editors and stylists. “It’s why we do what we do!”

In 2012, Purl proudly launched its own Purl Soho brand yarn, a super soft merino. They now boast nearly 20 yarns in their exclusive collection, plus linen fabrics, notions, and dozens of boxed kits.

And one of these learn-to- knit boxed kits could be yours, if you are a lucky Purl Soho raffle winner at this year’s Holiday Handmade Cavalcade. Every shopper at the holiday market will receive a raffle ticket with each purchase. Purl is also giving out a selection of its gorgeous super soft merino yarn in the Cavalcade goody bags this year. On any day of the Cavalcade, be one of the first 25 people to make a purchase from one of our talented local vendors and bring home this exceptional yarn in one of the complimentary Goody Bags!

Purl is excited to be such a large part of this year’s unique holiday event, and hopes you will visit its store online, or in person. They can’t wait to meet you!

MEET the ARTISAN: Featuring Jumping Birds© + GIVEAWAY

"MEET the ARTISAN" is a blog series that spotlights Etsy New York Team artisans and their craft. In this feature, we learn more about Natasha, the creator of Jumping Birds©

Q: What is Jumping Birds? Can you briefly describe your business for us?

A: Jumping Birds is unique goods for children and babies handcrafted one by one, with love for charming yet minimal details and construction quality. I strive to design and make items that will be enjoyed by little ones for a long time and that will stimulate their imagination.

Q: Some artisans develop their products to meet consumer needs, while others craft products based on things and/or experiences that inspire them. What is the inspiration behind your business?

A: When I design I find inspiration everywhere. Vintage children’s clothes and toys or my own daydreaming, anything sets me going. My mind is always filled with ideas (it’s a bit chaotic at times!) and eventually one of them is realized and becomes a tangible item. Also, the fact that I have shipped all around the world and the dream that one of my goodies might become a family heirloom to someone, is so encouraging! Of course, my children - always “jumping” about - are an endless source of inspiration.

Q: Oftentimes, each artisan has a different strategy and objective for their business. What are the next steps for you and your business?

A: At the moment I’m very happy with the size of my business. It allows me to come up with new designs and develop new ideas, one step at a time. I’m also enjoying doing a few local fairs whenever I can. I love talking to customers and finding out what they like. I’m hoping to be ready for wholesale in the near future and explore that side of business.

Q: As many artisans look to grow and further develop their businesses, do you have some advice that you can share with fellow artisans?

A: Whatever your craft is, make sure you’re passionate about it and that you absolutely love the making process involved. Experiment with other mediums and techniques or take a class, if possible. I think learning new things feeds my creativity and brings new inspiration. This will ultimately keep you relevant and unique.

Special thanks to Natasha for sharing with us. You can find her products showcased on her Etsy shop at And, details of her special product GIVEAWAY are below. Please enter for your chance to win one of her beautiful plush robots!

Jumping Birds© June GIVEAWAY:

June 1st is Children's Day! And, Jumping Birds© is giving away a handmade, Mini Green Plush Robot! 

A sweet little robot sure to make a statement in any child's room. This cutie can be used as nursery decoration, as a huggable plush,  throw pillow or as a soft stuffed toy (kids really enjoy playing with them!) Backed with a chevron fabric in coordinating colors.

This Giveaway is for one (1) Mini Green Plush Robot. 

7.5" high x 6.5" wide

Handmade of cotton/linen fabric and gently stuffed with poly-fil in her smoke-free, pet-free studio.

Like Jumping Birds© on Facebook and enter to WIN here! 

Entry period ends at 11:59pm on Monday, June 16, 2014!


Published by Susan Ng of Naturally Susan's