Meet Holiday Handmade Cavalcade Sponsor Purl Soho

We are incredibly fortunate to have Purl Soho as a Platinum sponsor of this year’s Holiday Handmade Cavalcade. Our next festive event will be held December 16-17 at the Brooklyn Historical Society in downtown Brooklyn.

Beloved by countless Etsy shop owners, Purl Soho supplies top quality materials for sewing, knitting, crocheting, and all embroidery needs. At its Soho store you will find an amazing array of pure and natural fibers and patterns for your next needlecraft project.

Since 2002, Purl has been sharing its passion for beauty and quality designs in its extremely customer-focused business. “At Purl Soho we have always worked to create a friendly and comfortable place for everyone: locals and tourists, beginners and experts, regulars and one-time shoppers,” says Purl’s Executive Assistant/Studio Manager, Laura Enos. “We foster an environment where customers become friends and our place is yours,” she adds.

Purl began as a tiny yarn shop on Sullivan Street, in the heart of New York City’s Soho neighborhood. Four years later in 2006, it opened a fabric store, Purl Patchwork, just a few doors down. And in 2010, the founders’ dream became a reality, when the present large and beautiful Purl Soho location opened its doors, furnishing all needlecraft materials under one roof.

Three co-owners, sisters Joelle and Jennifer Hoverson, and close friend, Page Marchese Norman, envision Purl as a home for crafters near and far, from around the corner and around the globe. Makers visit the Soho location as well as its online website. “We love to answer questions, share accomplishments, research solutions, and exchange inspiration,” say the owners, who are former editors and stylists. “It’s why we do what we do!”

In 2012, Purl proudly launched its own Purl Soho brand yarn, a super soft merino. They now boast nearly 20 yarns in their exclusive collection, plus linen fabrics, notions, and dozens of boxed kits.

And one of these learn-to- knit boxed kits could be yours, if you are a lucky Purl Soho raffle winner at this year’s Holiday Handmade Cavalcade. Every shopper at the holiday market will receive a raffle ticket with each purchase. Purl is also giving out a selection of its gorgeous super soft merino yarn in the Cavalcade goody bags this year. On any day of the Cavalcade, be one of the first 25 people to make a purchase from one of our talented local vendors and bring home this exceptional yarn in one of the complimentary Goody Bags!

Purl is excited to be such a large part of this year’s unique holiday event, and hopes you will visit its store online, or in person. They can’t wait to meet you!

Meet Holiday Handmade Cavalcade Platinum Sponsor Social Ink

We are thrilled that Social Ink has signed on as a Platinum sponsor in this year’s Holiday Handmade Cavalcade, which will be held December 8–10 at the corner of Broadway and Great Jones St. in Manhattan and December 16–17 at the Brooklyn Historical Society in downtown Brooklyn. “Social Ink is proud to sponsor the hard-working, small businesses of the NY Handmade Collective’s Holiday Cavalcade,” says Matthew Pinto, Social Ink’s Principal, Lead Design.  

Social Ink is a web design and development business with a social conscience. “We believe in working hard to make the world a better place,” Pinto says.

And for over a decade, the web design company has been doing just that. From its base in DUMBO, Brooklyn, the experienced and committed staff works closely with non-profits and foundations, community organizations and educational initiatives, and select small businesses to achieve specific activist pursuits. From social justice to environmental issues, Social Ink is dedicated to working with local individuals striving to improve the world around them. 

The web service excels at customizing its work to reach the goals of each unique client. “If you work hard for an organization doing good work, we’d love to help,” says Pinto, who sees Social Ink as a soup-to-nuts website service. It specializes in all web needs, from initial design to brand overhauls, from digital communication strategizing to specific web campaigns, always with a clear and overarching passion for improving the quality of our lives. 

As a Platinum sponsor, Social Ink will be raffling off one hour of its web consulting service at the Cavalcade. The winner will be lucky to take advantage of Social Ink’s discerning ability to transform aims and ideals into a high performance, goal-oriented website.

Social Ink is excited to be a part of this year’s Cavalcade, and wishes all the best to the local handmakers who showcase their unique work at this special holiday market.

Meet Holiday Handmade Cavalcade Platinum Sponsor Brother Sewing and Embroidery!

Brother Sewing and Embroidery has signed on as a sponsor in this year’s Holiday Handmade Cavalcade, to be held Dec. 5th and 6th, and we’re excited for the great products they’ll have for sale at the Etsy NY Team’s annual holiday market. As this year’s biggest sponsor, Brother will be on hand to help the creative community upgrade their equipment and stitch up a storm of handmade gifts of their own. Shoppers can buy two of the brand’s best models at the event and order other styles that can be shipped directly to their home.

“We are honored to be the Platinum Sponsor of the Holiday Handmade Cavalcade,” said Dean F. Shulman, Sr. Vice President of Brother International Corporation. “Brother sets the standard for innovation and unleashes creative freedom for all DIY/crafters, paper crafters, quilters, sewers and mixed media artists. We are here to show our support of the Etsy New York Street Team and our handmade crafting community.”

Crafters will be able to see the brand’s newest sewing machine models, including the ScanNCut2. You can scan in your designs or choose from any of the more than 1,000 built in designs and fonts for your creations. This improved model also features a larger color LCD touch screen display and a 300dpi scanner that can process images up to 12 in. by 24 in. in size. The machine can then cut your design out of paper and fabric.

The Simplicity SB700T is another new model that shoppers will be able to buy directly from Brother at the Holiday Handmade Cavalcade. This puppy is nothing like your grandmother’s sewing machine with computerized features like an LCD display, 70 built-in stitches, seven styles of 1-step auto-size buttonholes and electronic variable speed control.

In addition to these two cool machines, Brother will have the Dream Machine and Persona for viewing. Shoppers won’t be able to go home with one of these, but can place an order with a representative and have it shipped directly to their home. Or, if feeling generous, can surprise a dear crafter with a special gift for the holidays.

To stay up to date on all of Brother’s new product releases and news, visit and be sure to follow them on Facebook and Instagram. For info about their latest ScanNCut2, follow them on and Instagram at @BrothersScanncutusa. And be sure to stop by their table at the 8th Annual Holiday Handmade Cavalcade this weekend!