An Embroidery Party!

Who doesn't love a party? Especially one celebrating a much-loved craft, and a new book. As a reader of the New York Etsy team blog, you are invited this Saturday, November 17th to celebrate the publication of Stitched Gifts (25 Sweet and Simple Embroidery Projects for Every Occasion) by Jessica Marquez. The party (6pm - 7:30 pm) will be held at Purl Soho (459 Broome Street between Greene and Mercer), a cool store specializing in knitting, crocheting and sewing, where Jessica frequently teaches classes. Her etsy shop is called Minature Rhino.

A photo from Stitched Gifts.

Stitched Gifts is filled with inspiring projects and ideas that put the reader on a path to creating their own memorable presents and personalized treasures. As Jessica says, the book was "born out of my love for creating...heirlooms that will hopefully be passed down through the generations. I wanted to share [these ideas] with everyone!" The book features photo illustrations of stitches, a materials guide, guidance on framing and backing finished pieces, as well as professional tips and tricks.

Guests who purchase the book, or any other item in the store, on the night of the party will receive a do-it-yourself Snowflake Ornament kit (below) that Jessica created for the occasion!

Your gift-with-purchase. 

Susan/ wink and flip

Let's learn something!

Here at the {NewNew} we're a pretty big group. At nearly 200 members, we also carry a pretty diverse skill set. To better tap into the collective wealth of knowledge, we've started a monthly workshop that will

Lori gives us a dose of Etsy SEO. She's what many would call brilliant!
photo cred: MiniatureRhino

cover a different topic each time. So far we've had a workshop on "Improving Your Etsy Sales," led by Lori from Lennymud, "Social Media and How You Should use it to Grow Your Business" led by yours truly, and just this week Jason from Merrimack and Monitor led a very informative discussion on "Building Your Own Website." Building a website can be an extremely daunting task, but Jason laid it out and made sure we had the step by step instructions on how to do it properly. He even willingly shared some mistakes he's made in building his site so we could learn from them. Thanks again Jason for such a wonderful workshop! You can check out Jason's website here. (I would like to note that I took most of the photos on his site - team collaborations at it's best! ) 

In the future we have workshops lined up covering a bunch of topics including graphic design, wholesale,  photography, and many more. I am curious if our readers would be interested in our workshops and which topics you would like to see covered. Is this something you would find useful? Let me know what kind of workshop you'd like to attend in the comment section below!


New New Talks Shop

NewNew Etsy Team Event

Recently the NewNew Team got together at Lorrie of Lenny Mud's studio to paint some pottery and talk shop.  Lorrie gave a great talk about simple, actionable steps we could take everyday to improve our shop visibility and SEO, search engine optimization.  This stuff can be daunting to learn, but Lorrie broke it down and we managed to have fun too!

This is why I love the NewNew so much - as a creative handmade business lady it can be overwhelming juggling everything, so it's great to have people who are eager to share their knowledge, and a group that supports each other.  It was great to sip some red wine, learn a bit and meet some new people!

Thank you Lorrie for the talk and my NewNew team!
NewNew Etsy Team Event

NewNew Etsy Team Event

NewNew Etsy Team Event

NewNew Etsy Team Event

Artist Spotlight: Miniature Rhino

Miniature Custom Heart Sampler - Hand embroidery
It is a delightful honor to present today's Artist Spotlight: Jessica Marquez, the ever-so-talented gal behind Miniature Rhino.  Not only does Jessica have such an interesting Etsy shop full of curiosities and hand-embroidered goods, but she happens to be absolutely dyn-a-mite in person.  Yup yup, full on crafty girl crush.
message in a bottle letter service

1.  Jessica, where did you come up with the name of your shop, Miniature Rhino?
Miniature Rhino comes from the imagination of my young cousin. Dr. Rhino was her imaginary friend and dentist(!). After a few real life cavities she broke it off and became besties with Dr. Penguin. The name "Dr. Rhino" stuck with me and I'd scribble it on notes and use it to sign my name on things I made. It turned into Miniature Rhino. The name for me is playful and speaks to the curious places our imaginations can take us.
Orion, hand embroidered constellation
2.  What are some of the top influences of your work?
Science and Art are huge influences on my work and just general interests. But this jumble of ideas rises to the surface too... Victorian aesthetics, mementos and remembrance pieces, miniatures, Joseph Cornell, vintage needle work, photography, especially vernacular, John Baldessari,  Ann Hamilton, book arts, Annie Dillard, collecting, cabinets of curiosity, food politics, and more more more...
Arrow Pin Set - colors you choose

3.  What's the cutest thing in the world and why?
Pretty much my parent's dog, Buddy Lee. He was not treated the best before he came to my parents, so it takes him time to trust people. But his love is true. He lives for you and wants nothing more than to be snuggled up by your side at all time. And just take a look at his face, come on.
Exhibit A: Buddy Lee on the right
4.  What do you love most about your job?
My job is so DIY. Blows me away when I think about it - I'm my own boss, I love it! I was recently featured in InStyle Magazine and this month, ReadyMade Magazine. Me! I get silly happy sometimes when I can step away from the stress and complications of running my own small business and see that I'm growing, learning and accomplishing a lot just by the work of my own two hands. Once I can get health insurance - this job will be perfect!

5.  What are your most favorite things about your current workspace and its functionality?
Ha! My workspace needs help. I'm trying my best to organize it and am constantly changing things around, but it's still a "before". I'm lucky enough to have a studio to work out of from my apartment. It has french doors to the living room so at night I can close up shop. It's my own mini craft store and Miniature Rhino headquarters.
**You will also want to check out Jessica's blog and flickr for more deliciousness!  And speaking of deliciousness, look what Miniature Rhino is cooking up for Valentine's Day!  
Valentines Gift Box Homemade Baklava & Customized Letter
Valentine's Day Gift Box Homemade Baklava & Customized Letter, pretty sweet!
Thank you so much, Jessica, for joining us today!  

Wishing you all a crafty weekend,
Virginia Kraljevic