Red Hot Ruby Summer

The ruby is one of the world's most precious gems, prized not only for its color but also for its durability -- it is the second hardest gemstone after the diamond. In crystal healing, rubies promote powerful and positive feelings, helping to strengthen the aura of the wearer and encouraging spiritual expansion.

The word ruby comes from the Latin ruber, meaning red. Not surprisingly, the gemstone has a strong association with love, passion and life force. Perhaps it's not a coincidence that this powerful birthstone for July is also, when used in meditation, thought to increase vitality and independence. Some believe that placing a ruby over the heart activates feelings of love and protects it from negativity.

Luckily for the discerning shopper, several {NewNew} jewelry designers work with the genuine article, providing many beautiful ways for you to protect your heart.

That's not a bad deal for a bauble -- something pretty and protective of your life force? Score!

Of course, if it's the color you respond to more than the stone, then the {NewNew} definitely has you covered. Click here for a complete list of all thing ruby red.