"MEET the ARTISAN" is a blog series that spotlights Etsy New York Team artisans and their craft. In this feature, we learn more about Tracey, the creator of Tracey Toole Designs.

Q: What is Tracey Toole Designs? Can you briefly describe your business for us?

A: Tracey Toole Designs is a kitchenwear business. I design and make aprons, napkins, runners. I create them for home or business use.

Q: Some artisans develop their products to meet consumer needs, while others craft products based on things and/or experiences that inspire them. What is the inspiration behind your business?

A: The inspiration is definitely what I see around me, in photos, magazines etc... But I try to make what is needed.

Q: Oftentimes, each artisan has a different strategy and objective for their business. What are the next steps for you and your business?

A: I am trying to be more focused and stream line my product. Make it more cohesive while also using fabrics I love. Lately I have been really into linen. I have been researching and reading the history and utilitarian aspects of linen.

Q: As many artisans look to grow and further develop their businesses, do you have some advice that you can share with fellow artisans?

A: Focus on one category before jumping into another. It's hard to wear the designer hat and the business hat. I struggle with that because I tend to design what I want and it may not necessarily sell. My background and training is in design so lately I am trying to go back to my education and build a palette, mood boards and fabric swatch. I get so excited I just want to start sewing. Discipline is not my forte.

Special thanks to Tracey for sharing with us. You can find her products showcased on her Etsy shop at www.traceytoole.etsy.com. And, details of her special product GIVEAWAY are below. Please enter for your chance to win a beautiful double-sided holiday table runner by Tracey Toole Designs!

Tracey Toole Designs GIVEAWAY:

Perfect for the holidays! This double-sided holiday table runner is made with 100% cotton fabric with poms poms. One side features a Christmas bulb print and the second side is a blue stripe yarndye.

Machine washable.
Size 98" x 15"
Retail value: $53.00

Enter to WIN here!

Entry period ends at 11:59pm on Monday, November 17, 2014!

Published by Susan // www.NaturallySusans.Etsy.com // www.NaturallySusans.com