Even though we may be apart this Father’s Day, send your dad that special gift that will make him know how important he is to you. These special selected hand crafted items from our New York Handmade Collective Members are certain to make your Father’s Day memorable.
Read MoreThis year, we want to honor our mothers from afar or from the same room. We will take this day to celebrate the moms in our lives (and our aunts, grandmothers, sisters, cousins, friends, and female role models). You are sure to be mom’s favorite with one of these special gifts or even a gift certificate from one of our New York Handmade Collective members.
Read MoreIn these historic times, caring is so important. How you care for yourself, how you care for others; that is what will get us through the day. Support creative small businesses, take care of yourself, give a gift: it is a win-win-win situation. Please find self-care featured products that are created by our own New York Handmade Collective members.
Read MoreIt’s Small Business Saturday on November 29th. Founded by American Express in 2010 as a way to help businesses get more customers, this single day has grown into a powerful movement!
I believe in supporting small business all year round but it is nice to have an official designated day.
According to research by American Express and the National Federation of Independent Business, consumers who were aware of Small Business Saturday in 2013 spent $5.7 billion with independent merchants - a 4% increase over the previous year! (source: sba.gov)
The Multiplier Effect
Shopping at a small business means that every dollar spent at an independently owned business stays in the community and offers greater economic value by creating jobs and more localized spending.
Charitable Giving
Studies have shown that a community that shops local also gives to and supports community charitable events. Communities with many locally owned businesses create a walkable environment that attracts tourists further stimulating the local economy.
Maintains Community Character
Independently owned businesses offer a distinct character that major chains cannot. Local businesses bring their local economy greater revenue then national chains. 70% of sales made at a national chain store leave the community and go back to national headquarters. Whereas with a local business, the opposite is true – the revenue stays local and is recycled back into the community.
As a small business owner, join the movement by promoting Small Business Saturday to your network. Create special promotions and share it with your network via social media and e-newsletter. Remember to use the hash tag #ShopSmall on your social media posts! American Express has made it easy by providing FREE personalized marketing materials. You’ll get social posts, FB covers and banners for your website…just sign up HERE. You don’t even have to create an account or accept American Express cards!
As a consumer, show your support and make sure you #ShopSmall throughout the holiday season!
Shopping with ETSY artisans whether online or at local markets is a perfect way to support the small business movement. Browse our list of NY Team ETSY Members and check out what holiday specials they have to offer!
1. JohnMetBetty 2. pepperpressny 3. AncestralLuster 4. chickpeakid
5. birdy27designs 6. MiskiMetal 7. BrittanysBiscuits
8. nordeasoaperie 9. SnapdragonOriginals
Rekha Krishnamurthi | ETSY Shop: DivineNYCo | Website: www.divineny.com
