How to Create An Email Newsletter

You've made all those sales with your shop, you have all the email addresses of your customers...what can you do with this valuable information? Create an email newsletter, of course! Below, Cynthia Minnaar, a full-time internet marketer, shares her expertise with the New York Etsy Team on how to create a spectacular email newsletter...

*****************

1. Maintain focus. A narrowly focused newsletter performs better than a broad themed one.

This is because it is easier to get people to subscribe to it. Also it is an excellent way to sell targeted niche products. As an example, publishing an email newsletter on putting it is likely to do better than a newsletter on golf in general.

2. Make use of a good auto-responder. It is very important that your email newsletter gets through spam filters and into a person's email inbox.

This is why you need to use a quality auto-responder. Get Response and Aweber are two of the best.

3. Always be consistent. This does not mean that you have to publish every day or even every week if you don't want to.

What is important is that you set a schedule and stick to it. If you decide on a monthly newsletter then consistently get your newsletter out every month on the same date so people get used to seeing it.

4. Include useful information. Bear in mind that email newsletters are not sales letters. You can send out solo email ads for that purpose.

When people receive useful information they will be glad they subscribe to your newsletter. Also the more unique information you can include in your newsletter the more subscribers you will get and keep.

5. Use your newsletter to sell advertising. Selling top sponsor adverts, bottom sponsor adverts, classified adverts and email solo adverts is a way you can make money. Just don't over advertise in your newsletter to the point that people can't find the quality information you provide.

6. Use It for Branding. Ensure that you get the header at the top of your newsletter. Also if you are going to include colors into your newsletter make it match the theme of your blog or website.

You will be doing a good job of branding your Internet business when people get used to seeing the same things over and over from you.

The above are a few tips on how to create an email newsletter. You will discover that an email newsletter that is published on a consistent basis, to people who choose to receive it, becomes a very valuable business asset.

About The Author

Cynthia Minnaar is a full-time internet marketer and owner of http://www.cyns-home-biz.com. For more tips she invites you to subscribe to her free email newsletter and receive free internet income training. Click here: http://www.cyns-home-biz.com/Internet-Income-Training.html

**************

Until next time!
Mary Ann
www.maryannfarley.etsy.com

 

Get Clients With Your Blog By Being Authentic

Online business consultant, expert and author Biana Babinsky was kind enough to share her thoughts with the New York Etsy Team as to how to boost your blog readership. Etsy always tells us how important it is to tell our "stories" to our customers, right? But how exactly do we do that? Biana here gets specific.

**************************************

Are you looking for a way to bring target customers to your business while using your authentic voice?

Many coaches, consultants and other solopreneurs have told me that they feel that the only way to get clients is to adopt the marketing methods of a used car salesman. They feel they have to change themselves and their approach and adopt hard-sell sales techniques to bring in clients.

Fortunately for all of us, this is not true. You can remain true to your authentic self and still have a thriving business with all the clients you can handle.

You can speak in your authentic voice and get clients. One of the best ways to do this is to have your own blog and post new entries consistently. Here is how:

Write your blog posts in a conversational style, rather than the more formal style that the rest of your web site is written in.

When you are blogging, simply imagine that you are talking to your readers and let your authentic self shine through.

When you talk to your blog readers, they feel more connected to you and are more likely to become your clients as a result.

Use your blog to tell stories.

Your blog is the perfect place to tell stories that illustrate what you do. Such stories might not be appropriate for the rest of your web site, but they are perfect to share on your blog.

For example, is there a popular story in the press right now that you can relate to your products and services? Did you hear an interesting anecdote that illustrates a point that you want to share with potential clients?

A great story helps you share with your potential clients and at the same time spotlight your business, products and services.

Offer your blog readers a gift.

What can be more helpful, authentic and professional than helping your potential customers with a problem they are experiencing? Your potential customers need help with problems they are trying to solve. Your blog is an excellent tool for you to help your potential customers do just that.

Create a gift that your potential customers crave. This gift should solve a problem that your potential customers are experiencing and desperately need help with. Package your gift as a special report, e-book or audio recording so that you can create the gift once and give it out to thousands of people.

Once you have the gift ready, offer it to your blog readers in exchange for subscribing to your newsletter. Doing this will help you build a list of potential customers that you can contact and market to on a regular basis.

************************************

About the author: Learn how to get clients, customers and newsletter subscribers with your blog at http://www.avocadoconsulting.com/rlinks/zbt.

Until next time! Mary Ann

How to Monitor Your Shop Online

Looking to monitor your shop online? Here are some great tools that will let you know how your presence is doing on the web...and most of them are free!

Thank you, Pete Codella (@Codella on Twitter), VP of marketing and PR for Alexander's, a Utah-based full-service traditional and digital marketing communications firm, for these suggestions.

MONITOR YOUR BRAND

SocialMention

  • Track and measure what people are saying about your company.
  • Monitor Twitter, Facebook, YouTube, Digg, Google and many more.

Google Alerts

  • Receive email alerts about your brand, topics of interest and more.

SEO

HubSpot's Marketing Grader

  • Measure your marketing activities.
  • Find out how your website ranks.
  • Find out how competing websites rank.

TRACK YOUR TWEETS

Topsy

  • Get realtime insights from Twitter conversations.
  • Search links, tweets, photos, videos, what's trending and more.

Twello

  • Find users in a specific locations based on their Twitter bios.

FACEBOOK

Involver (paid plans available, too)

  • Add branded applications to your Facebook fan page.
  • Has additional paid and free apps for other channels.

ShortStack (paid plans available, too)

  • Design Facebook Apps and contests.

PINTEREST

Pingraphy

  • Schedule pins on Pinterest.
  • Analyze metrics.
  • Upload pins in bulk.

PinPuff

  • Calculate the measure of your popularity on Pinterest and value of each pin.

VIDEO

Grovo (paid plans available, too)

  • Online video training site that teaches you social media tricks and tips through quick videos.
  • A great way to strengthen your team's understanding of social media.

See you next time!

Mary Ann / MaryAnnFarley

Social Media Traffic 101

Ana Hoffman at TrafficGenerationCafe.com is one of the most knowledgeable people I've come across on the web when it comes to promoting yourself through social media, and all of the info on her site is free!

Here's just one article that I've found incredibly helpful...

*******************************************

Social media has been called a lot of things:

  • the best thing since sliced bread;
  • productivity killer;
  • the next marketing wonder.

Truthfully, it doesn’t really matter what YOU think about social media. If your audience and your competitors are there, you don’t really have much of a choice, do you? Social media is to your website as breathing is to living. Period.

A few quick tips before we dive into the mysteries of driving traffic from social media:

Start with one platform

Social media is the great example of Pareto principal  at work (roughly 80% of the effects come from 20% of the causes). My best advice is not to spread yourself too thin.

  • Find the one social media platform that YOUR target audience seems to favor and stick with it.
  • Learn the ins and outs of it.
  • Master all the nuances of traffic generation.
  • Figure out how to put most of it on autopilot.
  • Move on to the next one.

How to figure out which one to start with

1.   Use your Google Analytics (GA) data

If you are already driving social media traffic large enough to analyze some stats, then start here.

  • Go to your GA dashboard and look up your referral traffic.
  • See which social media platform drives the most traffic AND converts the best.
  • Focus on that one.

2.   Use your competitor’s data

If you are brand new to social media or even blogging in general, then see where your competitors get most of their traffic from. That should be a good indicator of where your potential readers might be hanging out. The easiest way of collecting this type of data is through Alexa.com.

Just search for any competitor’s site and go under “Clickstream” to see where their social media traffic comes from.

While there are scads of social media traffic sources, I have outlined some of the big dogs for you.

Twitter

Facebook

How to Get the Facebook Crowd to Like You More

Google Plus

Google Plus Bite-Sized Tutorial for the Busy Marketer

Pinterest

****************************

Thanks, Ana! That's certainly enough to get us started!

Until next time! Mary Ann

Boosting Response on Facebook: 3 Creative Ideas

I love this web site for its great articles on social media marketing. They're always on the lookout for the latest trends and tips on what's working for people, and this one posted just last week about Facebook ranks among their best.

**********************************

John Jantsch at Duct Tape Marketing recently shared with MarketingProfs.com his insights about three tactics boosting response for him at Facebook. Feeling creative? With your next post, you might want to:

Use an image for your update.

Forget the blah, blah, blah. Upload a photo as your next status update! Then add a little descriptive copy and a link to your blog post (which can go into detail about your big announcement) in the "say something about the photo" box, Jantsch suggests. "I notice that when I do this I get … more views and more engagement," he says.

Use a tab for a call to action.

The space to the right of the About box will display four images (tabs) of your current pages or apps. The good news is you can create your own images in those spaces! Why not include a call to action in one of them? For instance, "if you want to send someone to a page to grab a free eBook, you can use an image to create the call to action," he advises.

Schedule your posts.

According to Jantsch, scheduling posts is no longer a professional no-no, and it might even get you more TLC at Facebook. He reports that his scheduled posts are getting seen by greater numbers. Why? Perhaps Facebook favors direct posts over those posted by third-party tools. "I know off hand that my direct content gets 30-50% more views then content from Buffer," he notes.

The Point:

A little creativity can go a long way online. Try a couple of clever tactics at Facebook to help raise your B2B social profile.

Until next time!

Mary Ann

Three Tips On Engaging Your Ideal Prospects Using Copy


In scouring the web this week for advice on how to write better Twitter copy, I came across this article by Michele Pariza Wacek, a marketing and copywriting expert. She doesn't talk here specifically about Twitter, but about copywriting in general, and her advice is wonderful! She graciously shares her advice with the New York Etsy Team below...

**************************************

Three Tips On Engaging Your Ideal Prospects Using Copy


You’ve done all this work to get people to visit your website, only to have nothing happen.

No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing.

So what’s the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients.

What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly do you do that. Below are three  tips to get you started:

1. Know EXACTLY who your ideal clients are. Look, you’re not going to be able to connect with them on a deep level if you don’t know who they are, what keeps them up night and what’s important to them. This is why you need more than just the demographic stuff (age, income level, etc.) you need to know WHY they’re struggling, what they most want in the world, what their values are, etc.

The more you actually know your ideal clients on this deep level, the more you’ll be able to use the words and phrases that truly engage them.

So how do you get started finding your ideal client? Ask yourself this — who are your favorite clients? Write down a list of your favorite clients and compare them. (If you’re just starting out and haven’t had any clients, think about the other people in your life you enjoy working with and describe them.)

Why are those clients your favorites? What do they have in common? (Look beyond the external descriptions such as gender and age, and instead think about mindset and values and beliefs.) Start there and see where it takes you.

Then once you have a picture of your ideal clients in your head, it’s time to look at tip 2.

2. Don’t write to a group (even if it’s a group of your ideal clients). Instead, pick one person and write to that person. When you do this, your writing will naturally sound more intimate. In fact, I would take it one step further and imagine yourself writing a letter to a friend. Your friend has a problem, you KNOW what could really help him or her. Wouldn’t you try and write an engaging, persuasive letter because you REALLY want to help your friend? That’s the way you’ll really start to connect with your ideal clients.

3. Use THEIR language, not yours. In other words, don’t spend hours and hours trying to figure out a cute way to describe what you do that means nothing, or worse, requires a great deal of explanation before anyone even understands what you’re talking about. The best (and easiest) way is to use the same words your ideal clients are using.

Now, you may be wondering to yourself, how do you find out what words your ideal clients are using? Ask them.

Do a survey or ask a question on social networking forums or groups. See what language THEY use to describe their problems and what they’re looking for to solve it. Then use their words in your marketing copy. (Yes, honestly, it really CAN be that easy.)

************************************

Thank you, Michele, for this great advice!

Until next time,
Mary Ann

"Into the Woods" medium-sized print
The shop: MaryAnnFarley

Thinking Small for Big Sales: 3 Social Sites to Boost Your Biz


No doubt you’re using Facebook and Twitter to build your following in an attempt to find as many customers as possible, and that’s great. But what you may not have considered in the world of social media are the smaller social networking sites as a way of targeting people who already share certain interests with you.

Susan Newman
Susan Newman of Susan Newman Design, Inc. uses a great metaphor to explain the idea: Facebook and Twitter are global, while these smaller sites are more like your neighborhood, and she’s got the perfect virtual hangouts that any New York business gal should know about.

Social Media Examiner. The Social Media Examiner is a blog website that posts news articles and tutorials about social media, business and blogging (among other topics), and in a section called The Networking Groups, features a discussion board that covers three categories: small business, Facebook, and blogging.

“It’s a great site, because they got people interested in social media all together, then expanded it so that we could all help each other and answer each other’s questions,” says Newman.

Members can also sign up for the site’s daily newsletters, which offer the latest news on social media. “I get alerts every day,” says Newman, “and they’ve taught me quite a bit of what I’ve learned about social networking.

“Of course, if you’re knowledgeable about something, the discussion boards give you an opportunity to help others, as well," she adds. “It's a terrific niche community where the answers you get are really relevant and truly helpful."

The Social Buzz Club.  Newman says the Social Buzz Club has been “really unbelievable” in terms of how much exposure it has gotten her on the web.

While it’s a site that charges for its membership (after a free trial), there are different levels of participation to fit anyone’s budget, and Newman says any level is bound to increase your visibility on the internet.

The Social Buzz Club works by members reposting one another’s blog links on Facebook, Twitter, or wherever you specify you’d like to be promoted.  The set-up is simple: You feed your blog link into the stream, check off its subject category, then wait to see how many people repost it for you. Each member commits to reposting a certain number of times each month, and Newman says it’s incredibly helpful to see which of her blog posts get the most reposts.

“What’s great is that as soon as I go into my dashboard,” she says, “I can see which posts were shared how many times, and that’s valuable information for me, to see which posts are resonating. I had one post that was shared just once, while another was reposted 26 times.”

When a member has tens of thousands of followers on their Facebook page, for example, and they repost your blog link, that’s incredible exposure.

“It’s amazing how much this site has exploded my visibility on the web,” Newman says.

(A link to the Social Buzz Club is on Newman’s site, www.susannewmandesign.com. If you decide to sign up for it, kindly consider joining from that link, as it will earn Newman some well-deserved points for all she’s done for the New York Etsy Team. Help her out!)

Savor the Success. Like the Social Buzz Club, Savor the Success has a free trial, but the monthly membership fee, at $50, is a bit steep. However, Newman says the work one can get through the group can often cover the monthly cash outlay.

Savor the Success is a global group of women entrepreneurs, who work in just about all fields; they’re artists, chefs, businesswomen, designers, you name it. (Newman is a member of the New York chapter.) The site's two best features, says Newman, are first, its monthly meeting, which features a guest speaker, then breaks the attendees up into groups of six or seven. During that time, each woman gets to talk for seven or eight minutes about what she does, or she can ask for advice or feedback on some new venture.

The second advantage is access to the group’s web site, and its astounding media lists that cover just about any and all fields…entertainment, jewelry, home décor, business, plus many more.

“They have at least six media lists that get updated every year, and members get to download one per month,” Newman says, noting that for most, just one media list will be applicable to what the member does. “You also get full access to the web site, where you can interact with other members, and find all kinds of video resources as well.”

Newman notes that Savor the Success is a very tight community, which means that each woman knows what everyone else is doing. That, in turn, means that everyone is recommending one another for potential business.

“We also get to post our news, which goes out in a daily email,” she says, “and we can upload our banners, which appear at the top of these emails on a rotating basis. There’s just constant interaction within the group.”

Aside from the free trial, there are also free memberships available, which limits how much access you have to the group's activities and web site. It does, however, allow you to post your profile.

Newman also recommends two other sites: Ozoshare, for Etsy merchants who sell eco-friendly products, and Tumblr, a blog site that is heavy on imagery, and is growing at one of the fastest rates on the internet. More on these sites will appear in a future essay.

Until next time!
Mary Ann

The Brooks Ring
The Shop: MaryAnnFarley



Pinterest: Three Tips for Going Viral


With Pinterest now being the fourth largest social networking site, it’s no secret that everyone loves it, and if you’re an Etsy merchant, you’re most likely using it to promote your wares, hoping for those cherished “pins” and “likes” that might make your item go viral.

Instead of just crossing your fingers and wishing for that to happen, Susan Newman of Susan Newman Design, Inc., says there are some key actions one can take to help that along.

Susan Newman
Introduce yourself by re-pinning the items of others. Undoubtedly, you’re regularly pinning your own items to your boards, but sometimes merchants can make the mistake of posting only their items and not photos that express their other interests.

Why is re-pinning so crucial? For one thing, by creating boards that express your other interests, you’re creating a larger and more interesting picture of yourself. But more important, when you re-pin something, the original pinner gets an email notice that you’ve re-pinned their item, and that can stoke some interest in who you are.

“Pinterest is the ultimate social visualization site,” says Newman. “There’s not a lot of commenting going on; it’s just eye candy to look at. So a great way to get someone to notice you, to introduce yourself to a potential customer, is to re-pin their item. Yes, you can follow their boards, but that’s really not the same as friending someone on Facebook. Even commenting on their pin might not get you much attention. The way to draw them in, to get them to come to look at YOUR boards, is to re-pin their items. It’s a great way to introduce yourself to someone you might never meet on any other social networking site.”

Include a price and a description for your pin. The Etsy discussion boards are rife with debates as to whether to post a price on a pin or not, but Newman says it’s better to err on the side of doing it than not. Why?

For one thing, a pin with a price gets the item into Pinterest’s gift section, and making sales is the whole point of pinning the item in the first place. While some may consider posting a price as tacky, Newman says that just too many shoppers are on Pinterest looking for gift items. Not pricing your pins is missing too big of an opportunity, particularly since Pinterest allows shoppers to search by price, too.

“Even if you change the price down the line,” says Newman, “you probably won’t be changing it that much, so you can always honor the previous price if someone has a gripe. You want the sale, right?

Newman also says that a common search practice lately on Pinterest is the use of hashtags, which merchants should absolutely include in their descriptions. In the same way one includes hashtags in a tweet on Twitter, it should also become standard practice to use one or two with your pin on Pinterest.

“Add descriptions to your boards, as well,” she says. “Too many Pinterest users are forgetting to add descriptions and hashtags to their boards, which is a great oversight, as shoppers are also searching the boards for items they’d like to buy. If you have ten items on a board, and there’s no description for it, it will be completely missed in a search.

“It’s okay for your board to have a funky name,” she adds. “Just be sure the description is good.”

Create boards that are relevant to what you do.  Obviously, Etsy merchants are posting their own items, but another way to make contacts is too pin items related to what you do. For example, if you make baby clothes, you could devote a board to baby photography, or vintage dolls.

“By doing this, you’re bringing in people who are like-minded, who might appreciate what you have to sell,” Newman says. “Artists, for example, could create boards devoted to things that give them inspiration, like food or distant places. The more you open up your boards, the more people you’ll bring in who will be eager to learn more about you.

“It’s all about humanizing yourself,” she adds. “You can’t expect everyone to follow you just because they’re your friend or they love what you do. If your intention is to make sales, then the more you reveal about yourself, the more visibility you will get.”

She notes that when someone re-pins something, not only does the item appear on the main page, but also the name of the person who re-pinned it.

“Sometimes I go to Pinterest with no intention of doing any promotion for myself,” Newman says. “I’ll just spend an hour re-pinning and liking what other people are doing. I’m there just to share the love, but even that gets me on the main board. You don’t always have to be pinning your own stuff in order to be visible.”

Until next time!

Mary Ann

"Frida" Watercolor Print
The shop: maryannfarley


Art Stores in NYC

I just loved Tracey's blog post this week, which listed many of New York's sewing supplies stores, and thought it would be equally great to list art supply stores in Manhattan as well.

Even if you're not an artist, undoubtedly whatever you make might need a splash of color at some point, some varnish, a brush to apply everything with, or a sketchbook to work out your ideas.

I know that, for myself, I've been meaning to check out some of the city's art suppliers, other than my usual haunts. Here are some offerings:

Pearl Fine Art Supplies
308 Canal Street
(212) 431-7932


Utrecht
237 West 23rd Street
(212) 675-8699


New York Central Art Supply
62 3rd Avenue
(212) 473-7705


Blick Art Materials
1 Bond Street
(212) 533-2444


DaVinci Artist Supply
132 West 21st Street
(212) 871-0220


Lee's Art Shop
220 West 57th Street
(212) 247-0110


And for you crafters:

Little Shop of Crafts
431 E 73rd St. (between First and York Aves). 711 Amsterdam Ave. (at 94th St).

Beads of Paradise
16 E 17th St. (between Broadway and Sixth Ave.)

String
33 E 65th St., second floor (between Madison and Park Avenues)

Until next time!
Mary Ann

The "Tan Kitty" LocketShop: maryannfarley












Seven Twitter Tips to Make Sales Soar!


OK, so you’ve got just 140 characters to work with, and you’re wondering how in the world you can make Twitter work for your business, other than posting what you have for sale, right?

Wrong!  Even if you never used another social media site, Twitter alone could be the secret to your success, taking your business to heights beyond your imagination, and Susan Newman of Susan Newman Design, Inc., has just the suggestions to make that happen.

Susan Newman
Use hashtags.  It’s pointless to simply post info about a sale or a web link, as the only people who will see that tweet will be the ones who happen to read it as it flies by during a very short amount of time. However, the use of hashtags, which are subject words preceded by the “#” sign, will ensure that hundreds, if not thousands, will see that post.

“If you only send out one tweet a day or one per week, and you don’t use hashtags,” says Newman, “then the only people who will see it are those sitting in front of the computer during the moment you wrote it. The only way to get more eyes on that post would be to post that same tweet more often, and to use hashtags, as that’s what people search in order to find the things they’re interested in.”

For example, if you’re tweeting about a new item you have for sale in your Etsy shop, and it happens to be an artistic piece of jewelry, some hashtags you could use might be #necklace, #jewelry, #etsy and #art.

Newman offers a recent example of what the right hashtag did for her: She had entered a contest given by Chase in which 12 winners would receive $250,000 each to build their small business. But in order to be accepted into the contest, she needed 250 votes to qualify. As she had 1,000 followers on her Facebook page, and 6,000 followers on Twitter, getting 250 votes would seem easy, right?

Newman said her pleas for support went nowhere, and she was deeply perplexed.

“Day after day I’d post my request for votes, and maybe I’d get one here, or two more there,” she says, “but when it came down to my having just one week left to qualify and I was nowhere near 250, I said to myself—I’m doing something wrong. Why can’t I get these votes?”

Then the answer came to her…in the form of the hashtag #missionsmallbusiness, which she’d spotted in another entrant’s Twitter post. Apparently, this was the hashtag associated with the contest, and entrants were using it in their tweets as a way to ask for votes, which all basically said, “vote for me and I’ll vote for you.”

Once Newman began using the hashtag, she quickly ended up with 280 votes, AND she made great connections with small business owners from all over the country.

“This whole experience made me realize that you can’t succeed at a particular Twitter task unless you know who your target audience is,” she says.  “My assumption that my friends and followers would help me get votes was wrong, not because they didn’t want to help, but because the issue wasn’t important to them, whereas it was important to the other entrants seeking votes. The minute I figured this out, within a day and a half I had all the votes I needed.”

Invest in the software Tweetadder.  Now that you know about hashtags, how do you start reaching that valued “target audience” Newman speaks of?  She says that for about $50 for a lifetime membership, Tweetadder will be working for you all day long while you’re off working on other aspects of your business. (Note: This is not a paid endorsement for Tweetadder.)

“It’s really amazing in what it can do,” Newman says. “Its scope is incredibly broad.”

Here’s just a few of its features:
It searches hashtags, then automatically follows those people for you. If they don’t follow you in return, it will automatically unfollow them. (It also can create a White List for people to never unfollow.)
It can search by keywords and profiles.
It can manage multiple Twitter accounts.
It can find out what keywords people used to find and follow you.
It can schedule tweets throughout the day, and can even schedule them up to a year in advance.
It can post your tweets to Facebook, LinkedIn and MySpace.
It can automatically retweet another user.
It displays current Twitter trends.

The list goes on, Newman says, noting that ever since she started using the software, not only has her Twitter exposure grown, but it has also freed up a lot of time that she can use to advance her business in other ways.

“You can load in 20 tweets, then check them off that you never want them deleted, and in fact you want them to continue to be randomly posted. I’ve been doing that for all my brand interviews and blog posts.”

Use your team to create a Twitter Day. Newman suggests that the New York Etsy Team pick one day a week to create a thread on its discussion board whereby everyone retweets one another’s Twitter posts. She says this works incredibly well in an online social group she belongs to.

“Each week, we have a Twitter Thursday, and the rules are that you put in one tweet that you’d like everyone else to retweet. When you post your tweet, put an 'RT' in front of it (for 'retweet'), and all participants have to do is just copy and paste it into their Twitter feeds.  Once you add your tweets to the list, it’s then your obligation to retweet everyone else’s,” she says. “When you have 25 or 30 women participating, your tweets are getting a great reach.”

Be sure to include your handle in every tweet.  If your tweet asks readers to see your art or visit a link, it goes out into the Twitter universe, and that’s that. But if you include your handle (which is stated like this: @yourtwittername) and other people retweet your post, your visibility is not only increased, but also your klout score (which is the measurement of someone’s overall online influence).

“I think people don’t understand what Twitter is really all about,” Newman says. “It’s not like Facebook, where you post something, then go make dinner. On Twitter, you have to be a bit more attentive, as you can also have conversations.”

Make sure that the tweets you’re sending are consistent and often.  Previously, the common wisdom was that one shouldn’t tweet more than five times a day, as readers would find such repetition annoying. But that’s no longer true, as it’s now evident that if you send out the same tweet five times in one day, most likely there will be different eyes reading it each and every time.

“You would never do that on Facebook,” says Newman, “as it would be annoying. But on Twitter, it’s actually okay to retweet old posts…especially the ones that have information that people are looking for.”

For example, on this very blog, the story “Four Quick Tips for Getting Those Google Hits,” which was another interview with Newman, has continued to get readers, and that’s because Newman has continued to tweet about it, which in turn has caused it to be retweeted countless times.

Use fresh language in every tweet.  The best way to continually draw traffic to posts, pages and artwork is not just to tweet frequently, but also to use creative language that will grab attention. “I just wrote a blog post on how to find clients when business is slow,” says Newman, “and I titled it ‘Offer Your Best Cookies and Watch Them Follow.’ It’s an interesting copy line, and I see that it’s getting retweeted.”

Pay attention to how you phrase things, and once in awhile, tweet something that people will find of service in some way. Don’t always just send out info about new listings. Draw people in by being helpful and kind.

Keep your characters to 120. Even though Twitter allows you 140 characters, if you keep your tweet to 120, you leave some space for people to comment in a retweet.

Remember, too, that you have can personal, private conversations on Twitter. “People think that Twitter is impersonal and Facebook isn’t,” Newman says. “That’s not true. On Twitter, you can have that personal conversation, but it still has to be brief and to the point.”

Newman will be kicking off her fall webinar series this week, Wednesday, July 25, at 2 p.m., with a webinar titled “Using Pinterest for Your Business,” to gain more traffic, leads and sales. Go to http://broadcastlouder.com/classes/creativity-abundance-2-0/ for more information.

Until next time!
Mary Ann
www.maryannfarley.etsy.com

The "Cutie Pie" Jewelry Box

*************************