Join Etsy NY Team members on Thursday, September 29, 2016 at Pearl Studios NYC from 6:45 PM to 8:45 PM to discuss Trademark and Copyright Do's and Don'ts with Deanna Clark-Esposito and Laurie Marshall.
In today’s hyper-competitive business world, establishing a strong brand and creative presence is important to any business success. Otherwise known as "intellectual property," brands, names, logos, artwork and designs can become the most important and valuable asset of a business. Yet many business owners either fail to undertake this consideration or are unsure how to properly protect their IP.
This workshop will help you understand the legal aspects of branding, the risks in not undertaking proper IP clearances, the steps to prepare for licensing of IP and the benefits derived from registration of IP. This is a great way for entrepreneurs and small business owners to learn the basics about intellectual property and the reasons they need to invest their time and effort into brand protection.
As a trademark attorney with close to 20 years of experience, Laurie currently represents hundreds of small businesses and entrepreneurs in a variety of industries, assisting them with the legal aspects of branding their company at an affordable, flat fee. Many of these clients have come through Shark Tank’s Daymond John Academy. Previously, Laurie handled the trademarks for Major League Baseball for 10 years and continues to represent many MLB clubs and the National Basketball Association.
Laurie speaks regularly on the Legal Aspects of Branding a Small Business at events and conferences throughout the country.
For more about Laurie, visit her at Marshall Law Group Home
Deanna is an attorney who helps companies grow their business through global trade and fashion compliance, whether it is in relation to labeling, testing, or contractual issues, among others.
In addition to managing the Clark-Esposito Law Firm, P.C., Deanna is an adjunct professor at NYC's Fashion Institute of Technology (FIT) and LIM College where she teaches Business Law from a fashion perspective, and she is currently writing a book with Fairchild Books of Bloomsbury Publishing entitled "A Practical Guide to Fashion Law and Compliance."
Deanna is the President of the NY Chapter of the Organization of Women in International Trade, is an Executive Member of the Fashion Group International where she serves on the Membership Committee, and has done a number of programs with the U.S. Small Business Administration on compliance and trade.
Pearl Studios NYC.
500 8th Avenue (between 35th & 36th Sts). 12th Floor - Room 1205
Subway: Take A / C / E or 1 / 2 / 3 trains to 34th St Penn Station.