Join the Etsy NY Team to learn about Trademark and Brand Protection at our first open workshop of the year!
Trademark and Brand Protection
In today’s hyper-competitive business world, establishing a strong brand and creative presence is important to any business success. Otherwise known as "intellectual property," brands, names, logos, artwork and designs can become the most important and valuable asset of a business. Yet many business owners either fail to undertake this consideration or are unsure how to properly protect their IP.
This workshop will help you understand the legal aspects of branding, the risks in not undertaking proper IP clearances, the steps to prepare for licensing of IP and the benefits derived from registration of IP. This is a great way for entrepreneurs and small business owners to learn the basics about intellectual property and the reasons they need to invest their time and effort into brand protection.
Speaker: Laurie Marshall
As a trademark attorney with close to 20 years of experience, Laurie currently represents hundreds of small businesses and entrepreneurs in a variety of industries, assisting them with the legal aspects of branding their company at an affordable, flat fee. Many of these clients have come through Shark Tank’s Daymond John Academy. Previously, Laurie handled the trademarks for Major League Baseball for 10 years and continues to represent many MLB clubs and the National Basketball Association. She speaks regularly on the Legal Aspects of Branding a Small Business at events and conferences throughout the country.