"MEET the ARTISAN" is a blog series that spotlights Etsy New York Team artisans and their craft. In this feature, we learn more about Rekha, the creator of Divine NY & Co.
Q: What is Divine NY & Co.? Can you briefly describe your business for us?
A: Divine NY & Co. is a design studio that specializes in textile design, home accessories, custom designed wedding table linens and e-decorating services.
Q: Some artisans develop their products to meet consumer needs, while others craft products based on things and/or experiences that inspire them. What is the inspiration behind your business?
A: My inspiration and design philosophy is to look for creative ways to up-cycle, repurpose and enhance fabrics by adding interesting design elements through the use of bold color & pattern.
Q: Oftentimes, each artisan has a different strategy and objective for their business. What are the next steps for you and your business?
A: My next step for my business is to expand and explore the world of print licensing. In addition to my ETSY shop, my goal is to build a portfolio of prints (both hand-painted as well as digital prints) and sell/license my prints either through an agent or directly to manufacturers or designers.
Q: As many artisans look to grow and further develop their businesses, do you have some advice that you can share with fellow artisans?
A: When I first started my business, I was launching products in a random way and my results were random too! But now that I have specific strategies in place about product designs, pricing, online marketing, social media, blogging etc., I see a difference. It is a lot to do when you are a solopreneur, but I think taking the time to write out goals, strategies and implementation plans will help to keep your business on track and foster growth.
Special thanks to Rekha for sharing with us. You can find her products showcased on her Etsy shop at www.etsy.com/shop/DivineNYCo. And, details of her special product GIVEAWAY are below. Please enter for your chance to win one of her burlap coaster sets!
Summer barbecues, outdoor dinner gatherings...these Rustic Burlap Coasters with Silk Borders (Set of 4) by Divine by Rekha will add a beautiful touch to every table setting!
The perfect blend of “East-meets-West”, our rustic burlap coaster sets are framed with a silk border and feature our signature block print.
Our signature prints are inspired by henna artistry and are hand-carved onto linoleum blocks. Designed and handcrafted in New York City.
-Natural burlap (100% jute)
-Set of 4 (packaged in a burlap draw-string bag)
-5” x 5”
-Made in USA
Note: Please take into consideration that this item is hand crafted. We strive to maintain a consistent design & printing process however, there may be slight variations in fabric and design.
Like Divine by Rekha on Facebook and enter to WIN here!
Entry period ends at 11:59pm on Monday, August 18, 2014!